Vitamin Water
Fast Growing Trend of Vitamin Water
We all know that we need plenty of water for our body to function the way it should. It hydrates us and flushes impurities out of our systems. But what sort of water works best for you? Some people believe that vitamin water is far better and healthier for them that ordinary tap water. After all, it contains all those extra minerals and vitamins that the body surely needs. But vitamin water does not contain all the vitamins and minerals that we need, though it does have some.
The Truth About Vitamin Water
Wcpo.com - Many bottled water drinkers are trading in their clear-colored refreshment for something a little more vibrant. Vitamin-infused waters are all the rage, boasting antioxidants, which certainly sounds healthy!
But we found out those healthy waters could actually make you gain weight.
You see them at the office.
Bottles of vitamin-fortified water are a fast-growing trend.
Urban Active Trainer Josh Bowen is talking about their commercials, “With big name stars like ‘50-cent’ … Whose performances are boosted after drinking the popular product, “vitamin water.”
But that’s just one brand. A number of other waters from Dasani, Aquafina, Sobe and Propel. They are packing in the nutrients, hoping customers will drink them up.
Research shows regular bottled water sales reached more than $11 billion last year. The fortified waters brought in $2 billion, a fraction of the market, but certainly making a strong statement.
Bowen says, “It’s all about capturing the market share of shelf space. These fortified waters are one of the fastest growing trends in the beverage area.”
But the Nutrition Council’s Lauren Neimes worries consumers aren’t seeing the whole picture, “Some of them you might be getting lots of sugar, sweetener. Others you’re getting a very small amount of nutrients you can easily get from foods.”
Even in bottles Aquafina Alive, which boast zero calories, actually have very few antioxidants — only 10 percent of vitamin C and vitamin E.
Neimes’ advice is to become a “label detective.” Check out the calories and the vitamins … And pay close attention to serving size.
Bowen says, “I always tell clients the last thing you want to do is drink your calories. You want to get your calories from whole foods.”
And of course there’s the money. Fortified waters average 30 to 40 cents more per bottle than regular water.
The bottom line is, no one is saying vitamins aren’t in these waters. And they certainly get good reviews when it comes to taste. It’s just that extra calories, and often cost, are bottled up, too.
